Pollard's instant-game vendor relationship with IWG is the long-standing default in this category. This document is Kobow's proposed 10-year supply framework — the structured case for why Kobow can match IWG's portfolio depth, exceed their feature roadmap, and operate at multi-jurisdictional scale. No agreement has been signed; this is a pitch artifact for Pollard's evaluation.
Strategic cuts derived from our harvested dataset. Every number traces to /intel/best-of-ilottery dashboard. These replace prior intuition with measured benchmark.
Replicability: Every figure on this page can be reproduced by hitting the PA Portal API (pailottery.com/srv/games/api/public/) and computing the same regex extracts we did. We log sha256 per game record for diff-against-current-API audits.
Inventory of IWG's stack, compiled from their 15 press releases, public game portfolio (composite grid), EGR B2B Awards documentation, and active state lottery deployments observed across PA, KY, MI, GA, VA, NH, NC, Allwyn UK, and Canada multi-province.
Architected by price tier (matching IWG distribution) with strict math diversity. The 6 anchor titles (priority 1) ship in Q1; the remaining 24 follow in monthly drops Q2–Q4. Each title has a math model, mockup, and bonus-screen spec.
IWG sells games to lotteries. Kobow + Pollard sell integrated paper+iLottery product lines with shared art, math, and brand. This is structural — IWG cannot match it without acquiring a printer (Pollard).
Every Kobow title shipped to Pollard is designed for parallel paper + iLottery deployment. Same brand, same art, same math feel. Lotteries get a unified product line. IWG can only do "ports" of existing paper.
Kobow plugs into Pollard's existing lottery customer relationships. No new sales motion. Pollard upsells iLottery as line-extension of the print contract — and KOBOW IS the iLottery vendor inside the package.
Pollard already owns iLottery delivery infra via NeoGames (Aristocrat carve-out). Kobow content slots into NeoGames distribution. IWG is a competing platform — Pollard wins more by going internal.
IWG's 100 games have heavy mechanic overlap (Match-3 dominance). Kobow portfolio is engineered for math diversity — 6 distinct mechanic families across 30 launch titles. Better cross-sell, less cannibalization.
Street Loteria (Hispanic), Lucky Mahjong (AAPI), Bingo Birthday (evergreen gift) — Kobow targets 3 underserved demos with explicit cultural authenticity. IWG portfolio is culture-neutral / Anglocentric.
Kobow founder commits to 10-year delivery roadmap with personal accountability. IWG is now part of a holding structure (Aristocrat ecosystem) — multiple agendas, slower velocity. Pollard gets a startup's urgency with a 10-year horizon.
Milestones below are proposed targets for a 10-year master supply framework — not commitments under any signed agreement. Each year would end with a measurable KPI review against Pollard-agreed metrics once a contract is in place.
A 10-year master supply agreement would be the natural envelope for this relationship. Kobow's proposed primary clauses are:
IWG sells games. Kobow + Pollard sell integrated product lines where paper scratch and iLottery share brand, art, math feel, and lifecycle. That's not a feature IWG can replicate without acquiring a printer. By signing the 10-year, Pollard locks in a structural moat against IWG that compounds over the contract life.